JUICE PRESS is a plant-based fast casual chain. Constant product innovation required new visual merchandising solutions. Modular acrylic countertop displays provided the perfect fresh and flexible solution to promote new offerings. Easily updated with decals and slide in cards that reflect classic Juice Press style while adapting to evolving brand guidelines. Minimalist industrial fixtures provide a sophisticated yet scrappy display solution to suit the varying interior designs of Juice Press's 80+ stores.
Health food competition is every growing, and Juice Press needed to convey what sets them apart from peers. In-store artwork emphasizes brand priorities: health, organic, local, ethics, and taste.
With indoor dining closed, window space and sidewalk signs were an important advertising opportunity. Eye-catching, clear, cohesive, on-brand design was important to communicate hero offerings while avoiding a sloppy bulletin board vibe.
